Archive for Advertising
Real-time search market worth more than $30 million a day
From PENN STATE NEWSWIRE
UNIVERSITY PARK — All of those Twitter tweets and Facebook friends may have value after all, according to Penn State researchers.
Updates on Twitter, Facebook, LinkedIn and other real-time content sites could be worth more than $30 million a day, or nearly $10.9 billion a year, to advertisers, said Jim Jansen, associate professor, information sciences and technology.
“Real-time content is particularly interesting because it’s a window into a person’s world at a particular moment in time,” said Jansen. “What we wanted to determine is if real-time search could be monetized.”
Jansen defines real-time content as messages — usually about the size of a typical English sentence — and links to other forms of content that people post to social networks and online sites. Real-time search engines present a stream of this content based on keywords entered by users.
For the full story, pick up the April 22 issue of Pennsylvania Business Central.
Impressions is bringing the Boardwalk to State College
State College — Impressions WHQ, Inc is hosting a summer Open House done Boardwalk style. They will be showcasing the latest display products, graphics and trends in tradeshow exhibits on Thursday, July 22 from 11:00 a.m. to 7:00 p.m. at their studio located at 2330 Commercial Blvd in State College. All local businesses are invited to stop by for this casual, yet informative event. Come and go as you please throughout the day and be sure to enjoy some great food while you’re there. Impressions “boardwalk” will be stocked with complimentary summer snacks and drinks provided by Impressions, Lancaster Brewing Co. and Pitt Stop Pizza.
Guests will enjoy a hands-on experience and see for themselves the wide variety of cost effective display and exhibit products available. No more Internet browsing and guessing, the Impressions studio will be filled with various tradeshow exhibits, POP and retail displays, and large format graphic options. Their in-house marketing and design gurus will be on hand to answer any questions you may have.
Impressions is a full-service branding, marketing, advertising and trade show agency who has been in the business of creating cohesive marketing campaigns that are engaging, on-target and effective for the past 14 years.
Don’t miss this event! RSVP to cyork@2impress.net or call 814.234.1378.
Category: Advertising, Blurbs /
Big Pigalog Buying Guide named gold award winner
Tipton — New Pig Corporation has received top honors at the 25th Annual Multichannel Merchant Retail Marketing Conference. For the ninth straight year, the industrial absorbents manufacturer’s Pigalog Buying Guide was honored as a gold award winner in the Industrial Supplies category.
Multichannel Merchant, a monthly Primedia publication, is the authoritative source of catalog marketing intelligence. Its multimedia franchise includes Multichannel Merchant Weekly e-newsletter; the annual Catalog Conference; the annual Catalog Awards and I-MERCHANT Awards and more. A panel of renowned catalog industry professionals evaluated each entry on a variety of criteria, including revenue generated, customer service, merchandising; and creativity.
